IESOC Event – Lightbulbs, Luminaires, Lifetime – Scenarios for the Future of Lighting

  • Scenarios for the Future of Lighting
    November 13, 2019
    6:00 pm - 8:00 pm

In the lighting industry today rapid change, new technologies, and global economic realities mean uncertainty and risk for manufacturers and designers. How do we know what to build and install and when? How will IoT eat lighting? When will technologies become obsolete? This talk looks at economic, historical, cultural, and technical facets of these questions, connects them to the drivers of change, and presents multiple scenarios – rather than “inevitable” predictions – for the future of lighting.

Learning Objectives

  1. Explore the history and economics behind our current electrical and lighting infrastructure
  2. Analyze the complexity of strategic planning questions for product companies, such as replaceable component vs upgradable systems; optimal product lifetime; solutions seeking problems; integrating “smart” capabilities into “dumb” objects
  3. Investigate new approaches to innovation in technology for the built environment
  4. Identify new directions in the design and deployment of lighting and electrical systems that adapt to the global ecosystem

About the Speaker:

Clifton Stanley Lemon

Clifton is the CEO of Clifton Lemon Associates, a consultancy providing strategy, product development, marketing, and education services to manufacturers and firms in the lighting and energy sectors. He was formerly Marketing Communications Manager for Soraa, Director of Business Development at Integral Group in Oakland, and founder and CEO of BrandSequence, a customer research and brand management firm.

Clifton has extensive experience with information design, education, brand management, marketing communications, customer research, sales support and training, and project management for tech startups, multinationals, non-profits, and government agencies in the architecture, engineering, manufacturing, media, education, and publishing sectors. He has deep knowledge of sustainability, MEP, lighting, and LED technology, is well connected to the Bay Area, national, and international AEC and lighting and AEC communities, and is passionate about lighting, sustainable building, and behavioral issues in the built environment. He is an active writer and speaker and is President of the Illuminating Engineering Society, San Francisco Section, and is on the Advisory Boards of Lighting Facts, Strategies in Light, and LightShow West.


5 Jenner, Suite 130, Irvine, California, 92618, United States

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